Lululemon sells athletic wear including tops, yoga pants, shorts, sweaters, jackets, and undergarments, as well as hair accessories, bags, yoga mats, water bottles, and personal care products such as deodorant and dry shampoo. Lululemon trademarked its original fabric, Luon, which included a higher-than-average amount of nylon microfiber, in 2005. Since then, the company has produced several different types of fabrics, including compression and moisture-wicking designs. Lululemon is primarily known for its leggings, which first made the brand popular.
Lululemon maintains a research and development lab, “Whitespace,” within its headquarters. It has around 50 employees including scientists and physiologists.
In 2019, the company launched a luxury streetwear brand called Lab in a few of its stores. The company planned to double its men’s business in the next five years beyond its women’s and accessory business, competing against other athletic wear such as Nike and Under Armour.